Search Trends - Early Notes
3 Responses since September 7th, 2006
I thought I would share some data which reflects what we’re seeing as far as search trends. To do so, I needed to manually compile the statistics from multiple sites which we are tracking. I chose to compile data from 10 sites: Not the top 10; a random 10. Nonetheless, it represents almost 4,000,000 search engine referrals in the span. (a total of ~40,000,000 page views for these 10 sites alone). That’s a lot.
For the data used, no two sites are in the same industry. They are all U.S. based websites, and thus English only - hence a skew in the data. (NOTE: Sept 11, 2006 - They are all California based sites). Also, none are blogs, nor any photo sites. Also, none are social networking sites. At some point I could manually compile data which reflects each of those verticals. That’s going to take quite a bit of time.
I thought the results were interesting; first the search engine usage trends, and second the country usage trend. The data reflects a short period, so it’s not meant to imply it’s representative of anything much more than August 15 - 31.
Note: since I did not include any blog data you’ll not see Technorati, IceRocket, or Google Blogsearch in this top 10 list. I suspect they would all appear in a similar study of blog data. Similarly; Google Images, Yahoo Video, etc. would likely appear in the results for any site which features a lot of video / graphical content.
| Search Engine
Yahoo MSN Google Images AOL Ask Dogpile Starware Altavista All Others Total |
# of Referrals
3,080,025 402,589 240,383 50,491 26,777 23,137 13,519 8,734 2,355 97,500 3,945,510 |
Percentage
78.06% 10.20% 6.09% 1.28% 0.68% 0.59% 0.34% 0.22% 0.06% 2.47% 100% |
| Country
United States United Kingdom Canada Australia India Germany Italy Netherlands France ALL others Total |
# of Referrals
2,389,496 333,931 321,275 139,597 63,126 33,744 24,421 22,269 20,862 596,789 3,945,510 |
Percentage
60.56% 8.46% 8.14% 3.54% 1.60% 0.86% 0.62% 0.56% 0.53% 15.13% 100% |
Do your site trends look similar?
Using Enquisite, you can know this, and a whole lot more.
Enquisite: New Search Market Share Data « Screenwerk says:
[...] The data, drawn from a preliminary and small sample, show a much more skewed market share distribution than what is otherwise out in the market: [...]
Search Engine Journal » Search Engine Market Data from Enquisite says:
[...] The data, drawn from a preliminary and small sample, show a much more skewed market share distribution than what is otherwise out in the public domain: [...]
John Webber says:
We are seeing similar results across about 5 different sites, not as many SE referrals though, it is interesting to see the huge percentage that Google has. It would be even more interesting if you could show us a comparison of Google’s percentage 6 months ago to last month. :)