SES London
February 13, 2007| One Comment »
I presented at SES London UK today. I’ll post some of the data I presented in a post next week. I failed to note what an amazing jump I’ve seen in ask.com since the New Year.
Probably the best line I heard was between two people chatting in the halls.
Person 1: “I don’t worry about customers - I build sites for Google”
Person 2: “What about UI, and conversions?”
Person 3: “Doesn’t matter, if I’m not attractive to Google, who’ll know the difference?”
Person 4: “Yeah, you’re right”
Dangerous.
Wauw.
As I allways say: Traffic without a conversion is a pure expense.
If traffic doesn’t convert, then what’s the point of it? It might actually have a negative effect, as users that doesn’t convert in some way are leaving your site with a feeling that you’ve wasted their time.