Search Engine Market Shares - Google in the U.S. & Canada
April 19, 2007| 3 Comments »
When search engine market share numbers get published, they generally reflect Google’s overall numbers, Yahoo’s overall numbers, etc. I was chatting with an Enquisite user this morning, and realized that when our users look at their reports, they get to see much more detailed breakdowns. For example, they can look at search engine search traffic from the U.S. alone, and then see google.com v google.ca v yahoo.com v yahoo.ca. That’s valuable. But whenever I have published breakdowns, I’ve always just noted it as “Google” along with Google Images, Google New, etc, never the breakdowns into national TLD’s.
So, we pulled through our database of queries since January, and bring you this highlight, based on almost 100M queries..
Sites in our network which received a search referral from a searcher located in the U.S. used this version of Google:
| google.com images.google.com local.google.com froogle.com news.google.com google.ca maps.google.com google.uk blogsearch.google.com google.jp google.in |
92.19% 4.19% 1.80% 0.43% 0.39% 0.32% 0.14% 0.08% 0.07% 0.07% 0.03% |
Obviously, users in the U.S. went to Google.com more often than any other Google property. But look at Canada below for a usage comparison.
| google.ca google.com images.google.ca images.google.com google.fr news.google.ca local.google.ca google.uk news.google.com local.google.com maps.google.com |
76.62% 18.86% 2.77% 0.47% 0.30% 0.18% 0.17% 0.11% 0.09% 0.05% 0.03% |
The national tld is still dominant, but froogle is absent, (not surprising considering it never took off in Canada), and Google.fr shows up at #5.
[...] The company’s CEO Richard Zwicky sent me the following data, based on 100 million queries, about the distribution of traffic to some of Google’s various top-level domains in the U.S. (Canada is there if you click through): [...]
Thats what I’ve been thinking about for some time now:
Another Examples are Austria and Switzerland, most of the users there use the German Google (Google.de) for searching instead of google.at oder google.ch
[...] According to data compiled by Enquisite, 92.19% of all Google search referrals conducted during Q1 in the United States were conducted using Google’s general search engine (google.com) as opposed to images.google.com, local.google.com, news.google.com, or maps.google.com/. That means that out of every 100 search referrals from the Google domain fewer than 8 visitors come from one of the dozen vertical search tools Google operates. (source: Search Engine Market Shares - Google in the U.S. & Canada - Jan-Mar07 - Enquiste) [...]