HSR Business to Business Teams With Enquisite to Provide Search Analytics Solutions to Clients
San Francisco, CA (PRWeb)—November 17, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today the signing of an agency partnership agreement with HSR Business to Business, the largest independent business-to-business (B-to-B) marketing communications agency in the United States.
Through this alliance, HSR can offer its clients Enquisite’s solutions, including Enquisite Pro, a search analytics platform that visually demonstrates the “long tail” of search referrals. The long tail refers to terms that are searched for only once or twice, yet represent significant opportunities for marketers seeking greater search engine results.
“Enquisite will help enhance our ability to provide easy-to-access analytics. Visualizing the long-tail and enabling our team to capitalize on all the potential it represents is vital to our practice,” said Ryan DeShazer, director of interactive strategy at HSR Business to Business. “In Enquisite, we saw an opportunity to introduce an analytics capability that our peer group was lacking.”
“We’re pleased the leading agency in the B-to-B space chose Enquisite as their search analytics solution and acknowledges how valuable our offerings are in this increasingly competitive environment,” said Sylvie Moreau, vice president of sales at Enquisite. “Enquisite will allow HSR to more easily quantify the success of their overall search marketing efforts for their clients.”
Enquisite Pro is a search analytics platform that allows customers to examine how search terms fare within various search engines around the world and allows them to reoptimize for the strongest target keywords. The platform was named the ‘Technology Platform Search Marketers Can’t Live Without’ at the 2008 Search Engine Strategies conference in San Jose, California.
Terms of the agreement will not be disclosed.
About HSR Business to Business
HSR Business to Business LLC helps industry leaders build and defend premium brands in rapidly commoditizing business markets. The firm is the largest independent business-to-business marketing communications agency in the United States. HSR’s fully integrated marketing communications offering includes strategy, advertising, interactive, public relations, and relationship marketing. HSR has been named a Top Agency by BtoB magazine and the Business Marketing Association International nine times since 1995. The agency’s client list includes leading business brands such as USG Corporation, Hobart, Johns Manville, Pitney Bowes, Makino, Fidelity Investments, and Kellogg’s. HSR is headquartered in Cincinnati, with regional operations in Chicago and Denver. For more information, visit www.hsr.com.
About Enquisite Inc.
Founded in 2006, Enquisite, Inc. is a provider of search marketing automation and monetization solutions. Through its platform and suite of applications, the company aims to transform search marketing by providing marketers with vital insight into user behavior, intent, and actions, reducing the time to search monetization.
Digital agencies and advertisers, including ZAAZ, Netconcepts, and HSR Business to Business, use Enquisite’s solutions to more effectively measure ROI, increase current revenue streams, and improve customer retention.
The Enquisite suite of applications includes Enquisite Pro, which automates many of search marketing’s most tedious tasks by providing focused search analytics; PPC Assurance, which takes a scientific approach to auditing a search engine’s adherence to an advertiser’s pay-per-click campaign settings; and SEOsense, which eases the pain for advertisers and agencies alike by providing them with a platform where they can effectively report on and monetize SEO campaigns.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.