Poll: Over 50% Cite Unknowns and Uncertainty as SEO Barriers
October 29, 2009| Leave a Comment »
The second polling question in the webinar related to barriers limiting more investment in SEO by CMOs and marketing decision-makers. Perhaps not surprisingly, over 50% of respondents signaled “Uncertain ROI” and “Lack of understanding of the SEO opportunity.”
With so much uncertainty, it’s not surprising that SEO budgets are limited and not results-based.
Our webinar today was designed to help search marketers craft the appropriate dialog, with appropriate data, in terms the C-Suite execs can understand. SEO’s often don’t communicate in the same business language as the CMO’s / CEO’s / CFO’s. The good news is that these issues are solvable and as a search community, we have the story on our side as it relates to the huge organic opportunity. Part of our mission is to help search marketers and the C-Suite bridge that communications divide, and put the full resources of the business into making search marketing campaigns as successful as possible. Too often search marketing campaigns, and SEO initiatives in particular are underfunded, and thus underachieve.
