So what are Search Metrics, and what is Enquisite?

Search metrics reports are also search trends reports.  Traditional web analytics are great tools which let you know what’s happening once a visitor arrives at a web site.  Search metrics are about the how’s, why’s and where’s that visitors who are arriving, or are not arriving, from search engines.  We examine what’s going on up until the user arrives at your site.

Enquisite started off as a passive search engine ranking report.   Here’s how that part works:

When you sign up, you are assigned a userid, and sent some Javascript.  You embed the Java Script in your web site, and as soon as your site gets a search engine visit, the reports update.  The first update usually happens within 10 minutes, and then every few minutes thereafter.  Reports only track human visitors from search engines, who arrived at your site as a result of a search query.  If someone arrives at your site from a link within an article at Yahoo, they won’t show up.  If someone arrives because they ran a search at Yahoo for a query relevant to your site; then that will be reported.