Eric Schmidt (Google) at SES San jose
No Responses since August 9th, 2006
I’m sitting here listening to Eric Schmidt (NASDAQ: GOOG) being interviewed by Danny Sullivan. Danny’s running an excellent interview, and both are doing a great job communicating their thoughts.
It’s an excellent session.
One topic just came up with gave me pause to think: Google’s plans to extend advertising to video.
At present, Google Video Search can play videos from third party web sites from within Google, not by referring the searcher directly to the site. Here’s an example showing a Fighter Jet which I just fetched from the Google site. Google plans to integrate advertising into this tool, as it makes financial sense. The advertiser’s win, and Google’s opened a new revenue stream, and monetizes a service which had no revenue stream.
Makes sense. This is an expensive service to offer, and it needs to cover the costs and expenses associated with it. But how does the publisher fit into this model?
Right now, the way Google Video operates, they don’t.
Thoughts?