I’m pleased to announce a significant update to the Enquisite Search Metrics reporting tool today.  We’ve had a tremendous initial response to the launch, and while our user base has been growing steadily, our development team has been plugging away on feature requests, updates, and bug fixes.

This will be the first in a number of updates / improvements.  There’s quite a lot that has changed at our end over the last few weeks, and most of it is invisible to the user.  That’s good.  There are a few obvious changes which everyone should notice.

First off, there was an AJAX related bug in the previous reports; when anyone clicked in certain areas it caused a red “busy” bar appeared in the top right corner of the screens.  This was a legacy issue from some earlier changes we had made.  It was annoying and it’s been dealt with.

Second, the default report listings are now set to 10 instead of 5. I can’t remember why we went to 5 by default.   We had a lot of people ask us to change it; so we did.

A big change is to the “Top 5 Over Time” charts.  Previously, there were two charts at the top center, and top right of the summary screen.  One chart was “Top 5 phrases over all time,” and the other was “Top 5 Search Engines over all time.”  We’ve kept those, and added a lot more features to them.

Users were asking for more features, and easier to read graphs.  So now it’s not just search engine and phrases.  We’ve taken the combined space used for both reports previously, and made it into one very large graph.  This makes it a lot easier to read.  We’ve also added more reports and made it line up with the drill down details report below:  Top 10 phrases; engines; pages; countries; regions; cities; plus top search engine positions.  

The top 10 search engine position report is particularly interesting for many people.  Enquisite is kind of like a search engine ranking report on steroids.  It’s a passive search engine positioning report, so it’s the only tool out there that won’t negatively impact your position in the SERPS.  Unlike traditional rank checkers, it’s also free of data skewing based on geography.  It’s important to understand how geography affects your site’s position in the search results. What percentage of your traffic comes from a page 1 listing?  Now you’ll know at a glance.  The data will likely surprise you;  We haven’t seen a single site which matches up with the data presented at conferences. 

For marketers, having this page position report at your fingertips will be invaluable.   

Anyhow, this enhancement alone is a lot more data than previously available. We hope you’ll like it.

Based on user feedback, you also no longer simply need to look at this report as “All Time” - now you can look at summaries for the last 30 days; 3 months; year; as well as ”All Time.” 

Finally, we made some major coding adjustments, designed to speed up the overall reporting interface significantly.  It seems to have worked on the testing sites. Some massive sites are still slower than we would like; but we’re making additional changes.  We still have some modifications to implement which will make it even snappier, but today’s changes seem to have made a significant difference overall.  More to come!

If you notice any bugs, please send me a note.

Thanks,

 

Richard

 

Richard Zwicky