Enquisite Analytics Update

No Responses since November 2nd, 2006

A minor change to coding, which resulted in a very major speed increase Enquisite reports occurred yesterday. The result is a quantum leap in reporting speeds. For our largest clients, this will be incredibly noticeable. A couple of other major changes are due shortly, which will further increase speeds. Logging speed has never been an issue; But reporting on tens of millions of live transactions within seconds is challenging, especially where new entries are constantly being added. We’ve done it though. For one or our larger clients, I saw their detailed, live report, with a massive dataset load within 3 seconds. Looking at their data, I wondered what an “EMO Hairstyle” is… Boy, am I out of it !

I used the term Enquisite Analytics in the title. We’re a search metrics company. People often ask us how we’re different from a web analytics provider. Simple: we don’t provide web analytics reports. We’re a complimentary product to WebSideStory, Omniture, Google Analytics, WebTrends, ClickTracks, Index Tools, and the like. We’re focused on search engine referrals, and helping our clients see , and understand the trends. We call it search metrics, but search analytics could also work. We don’t mind what you call it; We just hope you like it, and that you let us know what you like, what you don’t like, and what you would like to see. After all, we’re adding features based on your requests.

On that note, we’re likely to offer some “traditional” web 1.0 analytics in the not to distant future; for users who don’t have any analytics yet. We would also like to partner with any of the traditional providers to offer our reports in conjunction with their own; either through private label distribution, or direct. Of course, as I’ve already written, we’re also soon to release a “data export” feature which will mean it’s possible for you to use all the Enquisite reporting data from your site in Excel, or likely in any other reporting tool.

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