Search Engine Market Shares
I haven’t posted a search engine market share report in a while. The last time I wrote them up was in September. Obviously, things have changed a bit since then. Below, I’m posting the numbers for November, and for the first six days of December. Enjoy! In January, I’ll publish the rest of December. I might also publish a weekly breakdown for the month; I wonder which engine’s traffic drops off the most as the Holiday approaches, as a percentage of overall traffic?
Please note - we’re only reporting the search engine referral market shares.
|
November
Yahoo MSN Google Images AOL Google News ASK Comcast My Web Search MSN Live Froogle Netscape Dogpile Bell South MyWay Earthlink Yahoo Images Altavista Google Translate Google Blogsearch |
%
78.2139% 5.9433% 3.9670% 2.8089% 1.8245% 1.0584% 0.7158% 0.5042% 0.3825% 0.3333% 0.3012% 0.2824% 0.2711% 0.2524% 0.2301% 0.2155% 0.1727% 0.1690% 0.0961% 0.0904% |
December 1-6
Yahoo MSN Google Images AOL Ask Google News ComCast MSN Live My Web Search Dogpile Netscape Bellsouth Myway Earthlink Altavista Yahoo Images Froogle Information Google Translate |
%
78.4278% 6.8320% 3.6513% 2.7128% 1.8007% 0.7319% 0.5046% 0.4975% 0.4131% 0.3957% 0.2967% 0.2850% 0.2494% 0.2300% 0.2022% 0.1930% 0.1534% 0.1387% 0.1057% 0.0962% |
Data represents just under 10M search referrals in the period.
Interesting movement in the engines since September Here’s some very quick observations:
- ASK.com continues to grow. It was at 0.59% in September. (It’s also highly relevant traffic, looking at the data - perhaps the most relevant?)
- I’m continually shocked at Yahoo’s numbers. They were at 10.2% in September. Where did those searchers go? It will be interesting to see if the rebound in early December continues.
- MSN is down from 6.09% to 4.0644% (that’s a drop of 33% since September) in our sample.
- Google’s up, from 78.06% in September; but that’s minor growth. Not enough to account for the drops in MSN or Yahoo!
- We’ve broken out Google News since September - It was always counted, just not broken out. Interesting to note that the events in November drove a lot of people there, but that volume has dropped considerably since Thanksgiving in the U.S. That does of course reflect a lot of additional traffic to Google since September
- I have no idea why AOL jumped as much as it did - perhaps they came from Yahoo! or MSN?
- People STILL use Altavista.
[…] Again, all market share data must be regarded critically. But analytics firm Enquisite has put out some search market share numbers that are the most dramatic in the market (there are a couple caveats on the post, which must be noted). Google has a near 80% share. […]