Search Engine Market Shares - Google in the U.S. & Canada
When search engine market share numbers get published, they generally reflect Google’s overall numbers, Yahoo’s overall numbers, etc. I was chatting with an Enquisite user this morning, and realized that when our users look at their reports, they get to see much more detailed breakdowns. For example, they can look at search engine search traffic from the U.S. alone, and then see google.com v google.ca v yahoo.com v yahoo.ca. That’s valuable. But whenever I have published breakdowns, I’ve always just noted it as “Google” along with Google Images, Google New, etc, never the breakdowns into national TLD’s.
So, we pulled through our database of queries since January, and bring you this highlight, based on almost 100M queries..
Sites in our network which received a search referral from a searcher located in the U.S. used this version of Google:
| google.com
images.google.com local.google.com froogle.com news.google.com google.ca maps.google.com google.uk blogsearch.google.com google.jp google.in |
92.19%
4.19% 1.80% 0.43% 0.39% 0.32% 0.14% 0.08% 0.07% 0.07% 0.03% |
Obviously, users in the U.S. went to Google.com more often than any other Google property. But look at Canada below for a usage comparison.
| google.ca
google.com images.google.ca images.google.com google.fr news.google.ca local.google.ca google.uk news.google.com local.google.com maps.google.com |
76.62%
18.86% 2.77% 0.47% 0.30% 0.18% 0.17% 0.11% 0.09% 0.05% 0.03% |
The national tld is still dominant, but froogle is absent, (not surprising considering it never took off in Canada), and Google.fr shows up at #5.

[...] The company’s CEO Richard Zwicky sent me the following data, based on 100 million queries, about the distribution of traffic to some of Google’s various top-level domains in the U.S. (Canada is there if you click through): [...]