So I heard a funny story last week at SES San Jose , about an advertiser unwittingly bidding on the term “keyword.” Of course “Keyword” is a default term in the interfaces when setting up campaigns. Some people leave it in there, thinking they need to. Some companies do bid on the […]

Here’s the announcement - PPC Assurance, our first revenue product is now live.  It’s designed for anyone running a pay per click campaign.  You don’t need to be knowledgeable about PPC to benefit from this service.  This is a PPC management service which helps anyone from a beginner to recognized market experts make their PPC […]

PPC Assurance goes live today. Built based on user demand, a service which automatically monitors, verifies, audits, and resolves issues in your PPC campaigns.