Common PPC Keyword Bidding Error
No Responses since August 30th, 2007
So I heard a funny story last week at SES San Jose , about an advertiser unwittingly bidding on the term “keyword.” Of course “Keyword” is a default term in the interfaces when setting up campaigns. Some people leave it in there, thinking they need to. Some companies do bid on the term for good reason. I’ll leave it to you to decide on the ones below.
The scary thing is, some of these advertisers are probably bidding the price on the term up. I wonder what their ROI is on the term?
Some even leave the word “keyword” in their titles…
Event Space @ Shore Club
Call 1-786-276-3454 for Events
and Meetings at The Shore Club!
www.ShoreClub.com
Keyword
Hot Ringtones & Mobile Games!
100% Free + Extra.
CA.Ringtone-Street.com/Free
Never Wax Your Car
New Technology Makes All Car Wax
Obsolete. Amazing Shine!
www.5starshine.com
Keyword
Fluke, AEMC, HP/Agilent, Tektronix
Extech, Megger, Instek, Hioki
www.GlobalTestSupply.com
Keyword
Directory of Vacation Homes, Villas
& condos. Thousands to choose from!
www.TripHomes.com
Looking for Pet Toys?
Choose from Premium Dog & Cat Toys
& 1000’s of Natural Pet Products!
www.OnlyNaturalPet.com
And of course, Google’s biggest advertiser bids on this term too. Actually, their system seems to auto-bid on everything, so no surprise here.
Keyword
Looking for Keyword?
find exactly what you want today.
www.eBay.com
Their auto-bid system does bring up some peculiars ones, and sometimes it creates ads that are in poor taste; we’ve seen some pretty weird ones over the last year.
Anyhow, I could add a lot more listings here. This isn’t an uncommon mistake, but it’s one that’s easy to correct.
If you really want to see a wide array of ads served up for the term “keyword”, go to AOL.com, and search for it.