I was just catching up on the overnight news and saw that Omniture, the Salt Lake City analytics firm has agreed to acquire Visual Sciences Inc., which makes Web Site Story analytics, for $394 million in cash and stock.
According to Reuters, Visual Sciences shareholders will get $2.39 in cash per share and 0.49 […]

I just saw this come across the wire. Microsoft has purchased 1.6% of Facebook for $240 Million. This puts a total value of $15 billion on Facebook.
This is a great move for MSFT, on a whole lot of levels.

I read Andrew Goodman’s review of PPC Assurance this morning with great interest. That may appear to be an incredibly obvious comment, but my interest was two-fold. First, I enjoyed learning about how Andrew is using PPC Assurance, and the value his client(s) have derived from it.
Secondly, and most importantly, I was […]

When you enable campaign tracking URL’s in Google using their ValueTrack tag, there’s quite a lot of information you can collect. It’s an extremely valuable option which anyone running a PPC campaign should enable.
What it does is allow your analytics software to track individual PPC campaigns more precisely. I wish every ad network […]