In my earlier post over the weekend, I used an analogy to explain what PPC Assurance is. Today, I’d like to expand on that thought and explain some of the extras included in (what we think is) our revolutionary paid-search advertising product. One of our user’s favorite features is the one click refund service […]

Alright, I’m way behind. The Search Engine Strategies conference in Chicago ended ten days ago, and I haven’t yet posted anything.
One of the things I wanted to comment on was SES Chicago. SES Chicago is the smallest of the big 3 SES shows of the year. Each SES has its […]

Yes the title is right. Have you ever thought about Page 2 SEO?
Having been an SEO, I know everyone focuses on Page 1.  But have you thought about focusing on page 2 listings, or page 3, 4, 5?  Ludicruous you say?  Nope, hear me out.
Three different people in the last two weeks have told […]

We released PPC Assurance a little while ago. People still ask me the question “what is PPC Assurance?” Here’s how I’ve taken to explaining it lately, using comparison as the best analogy.
When radio arrived, and people started advertising on stations around the country, they needed a way to verify did my ads run where […]