Yes the title is right. Have you ever thought about Page 2 SEO?

Having been an SEO, I know everyone focuses on Page 1.  But have you thought about focusing on page 2 listings, or page 3, 4, 5?  Ludicruous you say?  Nope, hear me out.

Three different people in the last two weeks have told me they are using  Enquisite’s free analytics reports for this very purpose.  The first who mentioned it was Eric Enge from Stone Temple. He mentioned it to me at SES Chicago, where we were both speaking.  I have to admit it, but I’d never thought about it the way Eric and two others since have suggested. I’d looked at it from a different perspective, but never as actively as Eric has.

Enquisite allows you to see which web pages are getting traffic from whch pages within the search results.  If a page is getting relevant traffic from page 1, you probably don’t want to mess with it, even if it’s not your primary phrase.  But how to choose which pages to work with?

Using Enquisite you can identify web pages that get traffic from page 2, 3, 4, 5 etc.  Focus your optimization work on those pages.  These are  the pages which can give you the biggest upside in any campaign.

The reason is simple.  Over 90% of search engine referral traffic comes from page 1 in the search results.  The web pages found on page 2+ of the search results are almost good enough for page 1.  Almost.  They’re not seen as being quite as relevant enough to be found on page 1.  But imagine you focus your optimization work on those pages.  They will move up.  Do it right, and all your pages move up, as the overall site authority increases.

Get more pages on page 1, and your traffic skyrockets.  How?  Implement page 2 SEO strategies.