So I arrived at Search Engine Strategies New York today, and I was asked by a couple of people about search engine market shares. After pulling out the Ask numbers last week, I had all the data ready to go for the other engines. Remember, this data reflects the search referral data we’re [...]

I’m off to SES New York this evening. No, I don’t particularly enjoy red-eye flights.
On Monday at SES, I’ll be speaking on the Click Fraud and Click Auditing panel. Jeff Rohrs, Shuman Ghosemajumber, Tom Cuthbert and myself are the only carry-overs from the Click Fraud panels at SES Chicago last December. As [...]

A lot of people focus in on how to get refunds from Google or Yahoo for Click Fraud issues. Google doesn’t always call it click fraud, they often call them invalid clicks, and when they catch “invalid clicks” they pro-actively discount your bill accordingly. They don’t catch everything, but they do try hard. [...]

I was reading yet another article the other day which referred to Click Forensic’s Click Fraud Index, and was particularly interested in their threat map, pictured below.

I’m not going to bother dealing with the numbers quoted, or commenting on which countries are more threatening, but if their threat map is real, what an easy problem [...]

Manoj Jasra who writes the Web Analytics World blog. Recently, he invited me to start contributing to the blog, and today I made my first post there.
I’ll try and post there regularly, and am also going to strive to post more regularly here at my own blog as well.  No, that’s not a New Year’s [...]

We put out a Press Release earlier today about the automated PPC refund claim submission process that we’ve added to PPC Assurance.
Apart from what’s in the release, here’s what’s notable:
Until now, if you’ve wanted to file a claim with Google or Yahoo! for an error in the way your PPC campaign executed, it was a [...]

Last week I had the pleasure of attending, and presenting at SES Paris. It was held on January 15, 16, 2008, and somewhere in excess of 200 people were there.
The conference was broken into two tracks, and with one exception - Search Around the World, everything was done in French. I had [...]

In my earlier post over the weekend, I used an analogy to explain what PPC Assurance is. Today, I’d like to expand on that thought and explain some of the extras included in (what we think is) our revolutionary paid-search advertising product. One of our user’s favorite features is the one click refund service [...]

Alright, I’m way behind. The Search Engine Strategies conference in Chicago ended ten days ago, and I haven’t yet posted anything.
One of the things I wanted to comment on was SES Chicago. SES Chicago is the smallest of the big 3 SES shows of the year. Each SES has its [...]

Yes the title is right. Have you ever thought about Page 2 SEO?
Having been an SEO, I know everyone focuses on Page 1.  But have you thought about focusing on page 2 listings, or page 3, 4, 5?  Ludicruous you say?  Nope, hear me out.
Three different people in the last two weeks have told [...]