The pay-per-click environment is changing rapidly. Microsoft’s attempted acquisition bid has forced Yahoo! in to an ad-distribution deal that will see Google AdWords appearing in place of Yahoo Search Marketing ads across much of the Yahoo! network. Yahoo! was using PPC advertising delivered by Google to bolster revenues in order to push Microsoft’s bid price [...]

A lot of people focus in on how to get refunds from Google or Yahoo for Click Fraud issues. Google doesn’t always call it click fraud, they often call them invalid clicks, and when they catch “invalid clicks” they pro-actively discount your bill accordingly. They don’t catch everything, but they do try hard. [...]

For the first time, the PPC Summit is coming to Vancouver B.C. later this month. It should be a great event. I’m hoping / expecting to be there, and in that expectation, the organizers of the conference have been kind enough to extend a special offer to people who want to attend. [...]

I was reading yet another article the other day which referred to Click Forensic’s Click Fraud Index, and was particularly interested in their threat map, pictured below.

I’m not going to bother dealing with the numbers quoted, or commenting on which countries are more threatening, but if their threat map is real, what an easy problem [...]

We put out a Press Release earlier today about the automated PPC refund claim submission process that we’ve added to PPC Assurance.
Apart from what’s in the release, here’s what’s notable:
Until now, if you’ve wanted to file a claim with Google or Yahoo! for an error in the way your PPC campaign executed, it was a [...]

Last week I had the pleasure of attending, and presenting at SES Paris. It was held on January 15, 16, 2008, and somewhere in excess of 200 people were there.
The conference was broken into two tracks, and with one exception - Search Around the World, everything was done in French. I had [...]

In my earlier post over the weekend, I used an analogy to explain what PPC Assurance is. Today, I’d like to expand on that thought and explain some of the extras included in (what we think is) our revolutionary paid-search advertising product. One of our user’s favorite features is the one click refund service [...]

Alright, I’m way behind. The Search Engine Strategies conference in Chicago ended ten days ago, and I haven’t yet posted anything.
One of the things I wanted to comment on was SES Chicago. SES Chicago is the smallest of the big 3 SES shows of the year. Each SES has its [...]

We released PPC Assurance a little while ago. People still ask me the question “what is PPC Assurance?” Here’s how I’ve taken to explaining it lately, using comparison as the best analogy.
When radio arrived, and people started advertising on stations around the country, they needed a way to verify did my ads run where [...]

Next week I will be in Chicago for the Search Engine Strategies SES conference.  I will also be in Las Vegas for PubCon, most likely late on Thursday and most of Friday, but possibly also on Tuesday.  If you’ll be there and want to meet, please email me.
At SES I will be appearing on two [...]