Comments Off since November 17th, 2008
San Francisco, CA (PRWeb)—November 17, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today the signing of an agency partnership agreement with HSR Business to Business, the largest independent business-to-business (B-to-B) marketing communications agency in the United States.
Through this alliance, HSR can offer its clients Enquisite’s solutions, including Enquisite Pro, a search analytics platform that visually demonstrates the “long tail” of search referrals. The long tail refers to terms that are searched for only once or twice, yet represent significant opportunities for marketers seeking greater search engine results.
“Enquisite will help enhance our ability to provide easy-to-access analytics. Visualizing the long-tail and enabling our team to capitalize on all the potential it represents is vital to our practice,” said Ryan DeShazer, director of interactive strategy at HSR Business to Business. “In Enquisite, we saw an opportunity to introduce an analytics capability that our peer group was lacking.”
“We’re pleased the leading agency in the B-to-B space chose Enquisite as their search analytics solution and acknowledges how valuable our offerings are in this increasingly competitive environment,” said Sylvie Moreau, vice president of sales at Enquisite. “Enquisite will allow HSR to more easily quantify the success of their overall search marketing efforts for their clients.”
Enquisite Pro is a search analytics platform that allows customers to examine how search terms fare within various search engines around the world and allows them to reoptimize for the strongest target keywords. The platform was named the ‘Technology Platform Search Marketers Can’t Live Without’ at the 2008 Search Engine Strategies conference in San Jose, California.
Terms of the agreement will not be disclosed.
About HSR Business to Business
HSR Business to Business LLC helps industry leaders build and defend premium brands in rapidly commoditizing business markets. The firm is the largest independent business-to-business marketing communications agency in the United States. HSR’s fully integrated marketing communications offering includes strategy, advertising, interactive, public relations, and relationship marketing. HSR has been named a Top Agency by BtoB magazine and the Business Marketing Association International nine times since 1995. The agency’s client list includes leading business brands such as USG Corporation, Hobart, Johns Manville, Pitney Bowes, Makino, Fidelity Investments, and Kellogg’s. HSR is headquartered in Cincinnati, with regional operations in Chicago and Denver. For more information, visit www.hsr.com.
About Enquisite Inc.
Founded in 2006, Enquisite, Inc. is a provider of search marketing automation and monetization solutions. Through its platform and suite of applications, the company aims to transform search marketing by providing marketers with vital insight into user behavior, intent, and actions, reducing the time to search monetization.
Digital agencies and advertisers, including ZAAZ, Netconcepts, and HSR Business to Business, use Enquisite’s solutions to more effectively measure ROI, increase current revenue streams, and improve customer retention.
The Enquisite suite of applications includes Enquisite Pro, which automates many of search marketing’s most tedious tasks by providing focused search analytics; PPC Assurance, which takes a scientific approach to auditing a search engine’s adherence to an advertiser’s pay-per-click campaign settings; and SEOsense, which eases the pain for advertisers and agencies alike by providing them with a platform where they can effectively report on and monetize SEO campaigns.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
Comments Off since November 11th, 2008
San Francisco, CA (PRWeb)—November 11, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today the signing of agency partnership agreements with two of the nation’s most respected marketing agencies.
The agencies now in partnership with Enquisite include ZAAZ, a full-service interactive agency, and Netconcepts, the leading provider of natural search marketing solutions. The alliances will allow Enquisite’s solutions, including search analytics platform Enquisite Pro and click auditing solution PPC Assurance, to be offered to each agency’s clients.
“The fact that the industry’s top agencies have acknowledged the need for a search-focused analytics application—and adopted Enquisite as their search analytics solution of choice—is a testament to the timeliness and validity of our offerings,“ said Sylvie Moreau, Vice President of Sales at Enquisite. “We feel confident that these agencies and their world-renowned clients will benefit from the heightened sense of visitor understanding, increased conversions, and time/cost savings that Enquisite provides.”
ZAAZ Calls Enquisite ‘An Important Partner’
As the largest web analytics consultancy in the world, we are focused on helping clients select the best analytics solutions to match their specific business needs,” said Rich Devine, Director of Search at ZAAZ. “Enquisite is an important partner because search is such a critical driver of qualified traffic and site performance.”
“While we remain vendor agnostic, we see Enquisite solutions offering a unique and deep level of actionable insight into search performance and opportunities for optimization. We anticipate that clients would find value from Enquisite as a supplemental, search analytics overlay to their existing web analytics platform,” Devine concluded.
Netconcepts Says Enquisite ‘Exposes Opportunities’
“At Netconcepts we’re all about data-driven decision-making as it relates to SEO, and with Enquisite we gain additional insight into each client’s natural search marketing channel,” said Stephan Spencer, Netconcepts’ President. “We selected Enquisite because it exposes opportunities in the search/buy cycle that we can then tap through optimizations applied via our GravityStream natural search technology platform.”
About ZAAZ
ZAAZ help’s the worlds most powerful brands grow and thrive online with performance-driven design, analytics, and optimization services. As a full service interactive agency, ZAAZ provides web strategy, design, development, user experience, analytics, search marketing, and optimization to global 1000 companies including Microsoft, Sony, PR Newswire, Tom’s of Maine, Ford Motor Company, REI, and others. Founded in 1998, ZAAZ is headquartered in Seattle with offices in Portland, Chicago, San Francisco, New York and Detroit. ZAAZ is a member of the Wunderman Network and part of the WPP group of companies. For more information, visit www.zaaz.com.
About Netconcepts, LLC
Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconcepts’ GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. Founded in 1995, the company is based in Madison, Wisconsin with R&D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as Skechers, Northern Tool, BNET (a division of CNET), Allen Edmonds and Cabela’s among others. For more information, visit the company Web site at www.netconcepts.com.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
No Comments since October 30th, 2008
Ad:Tech, New York, New York, (PRWeb) — October 30, 2008 — Consumers and the global economy are creating the toughest, most challenging holiday season in recent Internet history — so what’s a savvy digital agency or search marketing professional to do? Make darn sure your clients get their share of these tighter consumer dollars. And the way to do this is to ensure your product gets top placement on the search engine results pages (SERPs).
At Ad:Tech New York, Enquisite, Inc, a developer and provider of search optimization solutions, will demonstrate how its search analytics tools help online marketers move their rankings up from the Bermuda triangle of SERPs — page two and beyond — to the very lucrative page one where the customers and sales are.
“Smart interactive marketing agencies and in-house marketers are joining forces with Enquisite because they see how Enquisite quickly moves their campaigns and pages up in search results, and thus leads to a much higher sales conversion rate,” says Enquisite’s Vice President of Sales, Sylvie Moreau.
“Particularly during this holiday season, marketers needs to step up their competitive merchandising. Having a good search analytics tool that shows them which keywords bring in more inquiries and conversions is essential to winning in the 2008 holiday season,” says Moreau.
Search Analytics Spotlights the Search Process
While traditional web analytics shows a marketer what happens once a visitor arrives on site, search analytics focuses on what happens in the steps prior to their arrival, when the visitor is in the process of searching for information, products or services. One of Enquisite’s differentiators is its ability to help marketers mine the longtail of keywords. Enquisite’s technology makes it simple for marketers to get a visual snapshot of longtail-related behavior and incorporate those keywords into campaigns.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
No Comments since October 6th, 2008
SMX East, New York City (PRWeb)—October 6, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today at SMX East that it has a new weapon for online marketers to use in their quest to monetize search: the ability to find out when one search engine is sending a stream of qualified traffic not duplicated by any other search engine.
The company’s industry award-winning platform Enquisite Pro already lets marketers compare campaign performance across all search engines. “Enquisite Pro lets you compare how keywords fare in the search engine results pages (SERPs) across multiple search engines,” explains Enquisite Vice President of Marketing Dan Robbins. “The new Opportunities functionality takes Enquisite Pro’s Search Engine Comparison Report to the next level. It instantly highlights for search marketers the keywords that are bringing qualified visitors in one search engine like Yahoo! but doesn’t even show up in another, like Google—pinpointing paid opportunities on the engine where the keywords don’t generate a result.”
“Armed with this valuable data, a marketer can go out and buy pay-per-click (PPC) ads for that keyword or phrase on the other engines with the expectation that they will perform well,” Robbins explains. “It is all about Enquisite’s value to the marketer—everything we do is a step toward helping marketers further monetize their search campaigns.”
“Considering the current state of the economy, if you can move a campaign from so-so qualified traffic to one that is humming with sales conversions, you are a platinum performer in your department,” says Robbins.
Enquisite Participates in SMX Track
On Day Two of the conference, October 7th, Enquisite Founder and President Richard Zwicky will be a speaker on “Paid Search Analytics,” beginning at 4:45 PM. This session looks at the types of analytics you want to perform in terms of paid search, in order to increase ROI and conversions.
All About the Longtail
Enquisite recognizes that, in the past, online marketers haven’t optimized the power of the longtail because it was extremely hard to get to the data. The company has designed its technology to let marketers visualize the longtail of keywords, and analyze which keywords lead to eventual sales conversion. The platform gives marketers a digestible snapshot of longtail-related behavior so they can build campaigns and optimize as needed.
Enquisite Longtail Report
About Enquisite, Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
No Comments since August 19th, 2008
San Jose, CA (PRWEB) August 19, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that the Enquisite Search Analytics Platform was named the ‘Technology Platform Search Marketers Can’t Live Without’ at the Search Engine Strategies conference in San Jose, California. The announcement was made during the 4:30PM keynote session on August 18.
“To be selected as the technology that search marketers ‘can’t live without’ is a huge compliment,” says Enquisite Founder, Richard Zwicky. “Search analytics is at the forefront of what marketers need today, which is a way to more scientifically approach getting a higher search engine results pages or SERPs. We’ve focused our offerings in part on the longtail of search because it has the potential to help marketers maximize the opportunities inherent in this qualified traffic. By doing so, we’re giving marketers a big-picture view of how they can improve their search result rankings and run the most effective campaigns,” Zwicky concludes.
The SES Awards were developed by SES editorial staff to recognize exemplary work in the search engine marketing field. SES staff reviewed all awards applications and determined finalists; then, a panel of more than 30 industry experts and practitioners selected the winners. The judges scored applications based on four criteria: the company or product’s innovation in methodology and execution, its ability to achieve success goals, a sense of excellence in tactical execution and the company or product’s overall approach and category relevance.
The Enquisite Search Analytics Platform helps digital agencies and search marketers better understand how visitors search for and find their clients’ web sites and web pages, allowing them to visually determine areas for optimization. The platform provides marketers with superior geotargeting data, search engine results pages (SERPs) rankings for specific locales and seamless integration with current web analytics offerings.
Enquisite was also named a finalist in the ‘Best SEM Technology for SMBs’ award. The winner of that award will be announced on Tuesday, August 19th at 9AM.
About the SES Awards 2008
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. In celebration of the event’s 10-year anniversary, SES San Jose 2008 incorporated the first annual SES Awards.
The mission of the SES Awards is to inspire innovation and encourage new ideas. The SES Awards honored 15 outstanding search marketers and was judged by a panel of industry experts and the SES Awards editorial staff.
About Enquisite Inc.
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
