No Comments since October 30th, 2008
Ad:Tech, New York, New York, (PRWeb) — October 30, 2008 — Consumers and the global economy are creating the toughest, most challenging holiday season in recent Internet history — so what’s a savvy digital agency or search marketing professional to do? Make darn sure your clients get their share of these tighter consumer dollars. And the way to do this is to ensure your product gets top placement on the search engine results pages (SERPs).
At Ad:Tech New York, Enquisite, Inc, a developer and provider of search optimization solutions, will demonstrate how its search analytics tools help online marketers move their rankings up from the Bermuda triangle of SERPs — page two and beyond — to the very lucrative page one where the customers and sales are.
“Smart interactive marketing agencies and in-house marketers are joining forces with Enquisite because they see how Enquisite quickly moves their campaigns and pages up in search results, and thus leads to a much higher sales conversion rate,” says Enquisite’s Vice President of Sales, Sylvie Moreau.
“Particularly during this holiday season, marketers needs to step up their competitive merchandising. Having a good search analytics tool that shows them which keywords bring in more inquiries and conversions is essential to winning in the 2008 holiday season,” says Moreau.
Search Analytics Spotlights the Search Process
While traditional web analytics shows a marketer what happens once a visitor arrives on site, search analytics focuses on what happens in the steps prior to their arrival, when the visitor is in the process of searching for information, products or services. One of Enquisite’s differentiators is its ability to help marketers mine the longtail of keywords. Enquisite’s technology makes it simple for marketers to get a visual snapshot of longtail-related behavior and incorporate those keywords into campaigns.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
No Comments since October 6th, 2008
SMX East, New York City (PRWeb)—October 6, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, announced today at SMX East that it has a new weapon for online marketers to use in their quest to monetize search: the ability to find out when one search engine is sending a stream of qualified traffic not duplicated by any other search engine.
The company’s industry award-winning platform Enquisite Pro already lets marketers compare campaign performance across all search engines. “Enquisite Pro lets you compare how keywords fare in the search engine results pages (SERPs) across multiple search engines,” explains Enquisite Vice President of Marketing Dan Robbins. “The new Opportunities functionality takes Enquisite Pro’s Search Engine Comparison Report to the next level. It instantly highlights for search marketers the keywords that are bringing qualified visitors in one search engine like Yahoo! but doesn’t even show up in another, like Google—pinpointing paid opportunities on the engine where the keywords don’t generate a result.”
“Armed with this valuable data, a marketer can go out and buy pay-per-click (PPC) ads for that keyword or phrase on the other engines with the expectation that they will perform well,” Robbins explains. “It is all about Enquisite’s value to the marketer—everything we do is a step toward helping marketers further monetize their search campaigns.”
“Considering the current state of the economy, if you can move a campaign from so-so qualified traffic to one that is humming with sales conversions, you are a platinum performer in your department,” says Robbins.
Enquisite Participates in SMX Track
On Day Two of the conference, October 7th, Enquisite Founder and President Richard Zwicky will be a speaker on “Paid Search Analytics,” beginning at 4:45 PM. This session looks at the types of analytics you want to perform in terms of paid search, in order to increase ROI and conversions.
All About the Longtail
Enquisite recognizes that, in the past, online marketers haven’t optimized the power of the longtail because it was extremely hard to get to the data. The company has designed its technology to let marketers visualize the longtail of keywords, and analyze which keywords lead to eventual sales conversion. The platform gives marketers a digestible snapshot of longtail-related behavior so they can build campaigns and optimize as needed.
Enquisite Longtail Report
About Enquisite, Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
No Comments since August 19th, 2008
San Jose, CA (PRWEB) August 19, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that the Enquisite Search Analytics Platform was named the ‘Technology Platform Search Marketers Can’t Live Without’ at the Search Engine Strategies conference in San Jose, California. The announcement was made during the 4:30PM keynote session on August 18.
“To be selected as the technology that search marketers ‘can’t live without’ is a huge compliment,” says Enquisite Founder, Richard Zwicky. “Search analytics is at the forefront of what marketers need today, which is a way to more scientifically approach getting a higher search engine results pages or SERPs. We’ve focused our offerings in part on the longtail of search because it has the potential to help marketers maximize the opportunities inherent in this qualified traffic. By doing so, we’re giving marketers a big-picture view of how they can improve their search result rankings and run the most effective campaigns,” Zwicky concludes.
The SES Awards were developed by SES editorial staff to recognize exemplary work in the search engine marketing field. SES staff reviewed all awards applications and determined finalists; then, a panel of more than 30 industry experts and practitioners selected the winners. The judges scored applications based on four criteria: the company or product’s innovation in methodology and execution, its ability to achieve success goals, a sense of excellence in tactical execution and the company or product’s overall approach and category relevance.
The Enquisite Search Analytics Platform helps digital agencies and search marketers better understand how visitors search for and find their clients’ web sites and web pages, allowing them to visually determine areas for optimization. The platform provides marketers with superior geotargeting data, search engine results pages (SERPs) rankings for specific locales and seamless integration with current web analytics offerings.
Enquisite was also named a finalist in the ‘Best SEM Technology for SMBs’ award. The winner of that award will be announced on Tuesday, August 19th at 9AM.
About the SES Awards 2008
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. In celebration of the event’s 10-year anniversary, SES San Jose 2008 incorporated the first annual SES Awards.
The mission of the SES Awards is to inspire innovation and encourage new ideas. The SES Awards honored 15 outstanding search marketers and was judged by a panel of industry experts and the SES Awards editorial staff.
About Enquisite Inc.
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
Comments Off since August 14th, 2008
San Jose, CA (PRWEB) August 14, 2008—Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that the company will be launching the latest version of its search analytics platform at SES San Jose. Enquisite has also been chosen as a finalist in two SES awards categories: ‘Technology Platform Search Marketers Can’t Live Without’ and ‘Best SEM Technology for SMBs.’
“We’re flattered to be awards finalists at SES,” says Enquisite Founder, Richard Zwicky. “Enquisite is growing from a search marketing insider’s solution to one that is having a broader impact on the search industry at large. Being recognized as a finalist in not one but two categories is evidence of the strong leadership position we’re taking in this emerging market of search analytics.”
Enquisite is helping new media agencies such as Blue Moon Works, Inc. in Denver better serve their clients by offering greater insights into customers’ search traffic, notably how keywords are performing in specific markets. Blue Moon Works’ Director of New Media Strategies Cindy Krum used Enquisite to serve an international travel client with websites in Germany and the UK. “We were really impressed with the level of data we could extract from Enquisite. The data showed us that moving second page rankings to the first page of search results led to considerably more traffic for our client,” says Krum. “The client felt much more satisfied that they were getting (via Enquisite) a representation of what was actually happening in terms of regional keyword rankings.”
BlueMoonWorks has now adopted Enquisite as an enterprise-level solution, and is offering the search analytics platform for all of its clients. “It’s a must-have for search engine optimization,” Krum says. “In the past we’ve had to rely on query based keyword reporting to see their rankings—Enquisite not only automates the process, but makes it more accurate.”
At-Show Workshops at Booth # 815
At SES, attendees can see how Enquisite performs these regional keyword analyses.
Enquisite’s search analytics experts will be on hand at Booth # 815 to show attendees advanced techniques for improving a site’s ranking in the search engine results pages (SERPs), ensuring that pay-per-click charges are valid, determining SERP ranking, and more.
Showcasing Techniques that Lead to Higher Conversions
Enquisite search analytics experts will begin providing tutorials and one-on-one consultations on Tuesday, August 19 at 10AM, when the expo hall opens. Attendees will learn advanced search analytics techniques, including:
- Page 2 to Page 1 optimization techniques: Moving your site to page one from page two results in a huge boost to qualified site traffic. Learn how you can use Enquisite to identify optimization opportunities and measure the impact of optimization efforts.
- Applying science to paid search marketing: Are you 100% certain that you’re only paying for valid PPC clicks? Enquisite search analytics experts show you how to make sure that every click counts, and will tell you how getting a refund can be made simple.
- Determine SERP ranking for keywords and their respective pages: With the move toward localized, personalized search, understanding how your site ranks in the Search Engine Result Pages (SERPs) is of the utmost importance. The Enquisite search analytics team shows you how to pinpoint your site’s pages in the SERPs, based on what keyword or keyword phrase is used to search.
“Digital agencies and search engine marketers who want a true competitive edge should take the time to chat with our search analytics pros,” said Dan Robbins, Enquisite’s VP of Marketing. “Local search has forever changed the way that marketers must approach their online campaigns. Our experts will basically be giving search marketing optimization workshops to show marketers of all skill levels what they can do to work optimization miracles on their clients’ sites and their search rankings.”
Enquisite search experts will be on hand through 6:30PM on August 19, and will continue providing workshops and consultations from 10AM-3PM on Wednesday, August 20.
About Enquisite, Inc.
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.
Posted under Press Releases
Comments Off since July 24th, 2008
San Francisco, CA (PRWEB) July 24, 2008– Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that founder and President Richard Zwicky will be speaking at the upcoming Search Engine Strategies conference, taking place in San Jose, CA from August 18-21, 2008. Zwicky will serve as a panelist on two sessions and will serve as moderator for an additional two.
Measuring Success in a 2.0 World
Zwicky will moderate the panel ‘Measuring Success in a 2.0 World’ which starts at 11AM on Tuesday, August 19, following the day’s keynote address. The panel is part one of Tuesday’s three-session series addressing search analytics as part of the Measuring Success Track. The panel will cover more traditional analytics such as measuring sales conversions and ROI, as well as cutting-edge search analytics techniques, including the variances in search engine generated traffic in regional markets, and how different keywords affect rankings on search engine referral pages.
"I’m really looking forward to moderating this panel because of the quality of the speakers," said Zwicky. "Jim Sterne, Matt Bailey, Avinash Kaushik and Marshall Sponder-all of them are web analytics superstars. Attendees can look forward to some lively discussion and an intense question and answer period."
Auditing Paid Listing and Click Fraud and Advanced Paid Search Techniques
On Wednesday August 20, Zwicky will be participating in two panels. The first session at 1PM, ‘Auditing Paid Listings and Click Fraud‘, will give attendees important tips on how to review paid search traffic, spot abnormalities and anomalies in their click streams, and deal with click quality concerns.
Then, at 4:15PM, Zwicky will moderate the ‘Advanced Paid Search Techniques’ panel, featuring Jon Myers from MediaVest, Christine Churchill from KeyRelevance, Thomas Bindl from Refined Labs GmbH, and Andy Atkins-Kruger of WebCertain Europe Ltd.
Best Kept Secrets to Search
Finally, on Thursday, August 21, at 1:30 PM, Zwicky will speak on the ‘Best Kept Secrets to Search’ panel. Made up of SEM veterans, this panel is billed as a “…no holds barred interactive session in which…search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks and secrets.”
About Richard Zwicky
Considered a leader and visionary in the search marketing industry, Richard Zwicky began his search marketing career in 1998. After successfully managing search engine optimization (SEO) and paid online advertising campaigns for an e-tail startup operation, Richard founded SEO firm Metamend Search Marketing.
While at Metamend, Richard focused on creating software and hosted tools that solved challenges common to search marketers, including issues related to localized and personalized search results. As a result of this focus, the company was recognized throughout the industry for its geolocation and phraseology technology, along with its context sensitive search technologies.
Richard founded Enquisite, Inc. in 2006 to fill the void in search referral data he experienced with web analytics tools. He currently serves as Enquisite’s President, where he drives product and feature development.
Richard is a sought-after speaker on topics related to web analytics, search marketing and search analytics and has served on panels at conferences hosted by Search Engine Strategies, Search Marketing Expo, and others.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA and Victoria, British Columbia.
Posted under Press Releases
