Surprisingly, I haven’t posted a search engine market share report in 30 days. We did post lots of other interesting data in the interim however. This week, we’re getting back to the evolving search engine landscape. Of course, not a lot overall has changed since our last look at the data.
Google continues to own almost 80% of the actual click through market share. We recognize that our numbers are different from some other reports. The core difference is our reports reflect click through activity, as opposed to general activity. As demonstrated in the post “how long is normal,” while most search lookup activity is on one word queries, click throughs occur most often on three-word searches. The same holds true for the various engines. A lot of people apparently run searches on Bing / Yahoo, but they refine their searches prior to clicking through. Hence, Google shows a much higher market share when we examine just click through activity.
As it relates to the change in activity over the last month, Bing continues to show strong forward momentum, and Yahoo continues to fade away. Sad, really. Google’s decline which started in June appears to have stabilized at a dominating ~78.4% market share. If we look at areas outside the US, Google’s share is even higher.
For convenience, this graph shows the change in Yahoo / Bing / and other non-google shares since May 2009. If you want to look at the raw data that for back you can view it on the prior blog post about search engine market shares. The data table is getting so long however that we’ll just show the last 4 months from here on out. I’m using an “all-time” chart to show the trends though.
The raw data for those who prefer the numbers:
|
Google |
Yahoo |
Bing |
Other |
| September 7 |
78.68% |
11.51% |
6.80% |
3.01% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.11% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.33% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.35% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.17% |
| October 25 |
77.83% |
10.56% |
7.56% |
4.05% |
| November 1 |
77.75% |
10.46% |
7.66% |
4.12% |
| November 8 |
77.96% |
10.21% |
7.75% |
4.08% |
| November 15 |
77.60% |
10.39% |
7.59% |
4.42% |
| November 22 |
77.59% |
10.41% |
7.67% |
4.37% |
| December 22 |
78.43% |
9.73% |
7.86% |
3.97% |
Enquisite collects data from a network of thousands of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Posted under Enquisite Search Metrics, Google, Market Share, Search Analytics, Search Metrics, Yahoo, bing
Greetings from Search Engine Strategies Berlin!
This week, our weekly trend data of search engine market share as defined by click-through activity shows a Bing regaining its forward momentum, after a slight slip last week. However, looking at the last four weeks, it seems that Bing is hovering quite steadily around the 7.7% market share mark. Over the next few weeks we should be able to see if this is maintained as a normal position, or if Bing recovers its forward momentum.
It should be interesting to observe what happens this week. Each year we see a big drop in search referral traffic associated with the week of the American Thanksgiving Holiday. Will all the engines drop the same proportionate amount, or will Google’s traditional strength in the IT and student marketplace result in a larger drop in market share for the week? Next week I’ll try and put together a chart showing how search volume drops in the run-up to the Holiday, and also how it bounces back.
As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.
The raw data for those who prefer the numbers, not the graphics:
|
Google |
Yahoo |
Bing |
Other |
| September 7 |
78.68% |
11.51% |
6.80% |
3.01% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.11% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.33% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.35% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.17% |
| October 25 |
77.83% |
10.56% |
7.56% |
4.05% |
| November 1 |
77.75% |
10.46% |
7.66% |
4.12% |
| November 8 |
77.96% |
10.21% |
7.75% |
4.08% |
| November 15 |
77.60% |
10.39% |
7.59% |
4.42% |
| November 22 |
77.59% |
10.41% |
7.67% |
4.37% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Posted under Enquisite Search Metrics, Google, Market Share, Search Engines, Search Metrics, Yahoo, bing
For the first time in months, our weekly trend data of search engine market share as defined by click-through activity shows a small drop in the growth trend on the part of Bing. However, Microsoft (MSFT) has still gained almost a full point of market share over the last two months. Yahoo’s share of search referrals rose a little this week.
As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.
The raw data for those who prefer the numbers, not the graphics:
|
Google |
Yahoo |
Bing |
Other |
| September 7 |
78.68% |
11.51% |
6.80% |
3.01% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.11% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.33% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.35% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.17% |
| October 25 |
77.83% |
10.56% |
7.56% |
4.05% |
| November 1 |
77.75% |
10.46% |
7.66% |
4.12% |
| November 8 |
77.96% |
10.21% |
7.75% |
4.08% |
| November 15 |
77.60% |
10.39% |
7.59% |
4.42% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Posted under Enquisite Search Metrics, Google, Market Share, Yahoo, bing
As noted previously, we’re trying and produce weekly and monthly breakdowns of certain search engine related market trend numbers. I posted a breakdown of search referral query length earlier, but I wanted to make sure I updated the search engine referral data as well. As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.
The data shows a continued growth trend on the part of Bing, with Microsoft (MSFT) gaining almost a full point of market share over the last two months. Yahoo’s share of search referrals continues to erode.
For those who like the raw data / numbers, here you go:
|
Google |
Yahoo |
Bing |
Other |
| September 7 |
78.68% |
11.51% |
6.80% |
3.01% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.11% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.33% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.35% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.17% |
| October 25 |
77.83% |
10.56% |
7.56% |
4.05% |
| November 1 |
77.75% |
10.46% |
7.66% |
4.12% |
| November 8 |
77.96% |
10.21% |
7.75% |
4.08% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Posted under Analytics, Enquisite Search Metrics, Google, Market Share, Search Metrics, Yahoo, bing
Last week I published information about how the market shares for the search engines have evolved over the last few months. I’m going to attempt to post updates almost every week, offset randomly by other interesting trends such as browser share numbers. This week, I’ve put together a weekly update, as quite a few people emailed me about the evolving trends.
To highlight the trend, I’ll re-post the data from early September.
search engine market shares for search engine usage based on searchers located in the US
|
Google |
Yahoo |
Bing |
Others |
September 7 |
78.68% |
11.51% |
6.80% |
4.06% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.12% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.25% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.36% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.16% |
Again, this data represents search engine click through activity where the people initiating the searches are located in the U.S. At some point I’ll present information on global search activity.
Posted under Enquisite Search Metrics, Google, MSN, Market Share, Search Engines, Search Metrics, Yahoo, bing
