Features | Enquisite Search Metrics

Features of Enquisite Tools

Drill down to understand the differences in your SEO and SEM campaigns. Do you know which type of search advertising is converting better under your various keyword targets? Could your organic or PPC campaigns be more efficient or produce stronger results? With effective PPC Audits and SEO Audits, Enquisite Search Analytics helps you increase your ROI from SEO and SEM.
Invalid Click Detection and Refund Request Tabs (PPC Assurance)
PPC Assurance is an additional feature of the Enquisite Search Analytics package. Using PPC Assurance, you can detect, report on and request refunds for invalid click activities falling outside the stated parameters of your pay-per-click marketing campaigns.
For example, if you set your PPC campaign to display ads only to North American visitors and receive multiple clicks from the South Pacific, PPC Assurance will detect and record the activity. By analyzing logged click behavior and comparing it to your PPC-network reports, PPC Assurance sorts the good clicks from the bad and gives you and the search networks an accurate view of click activity.
PPC Assurance collects information on invalid click activity and presents it to the search networks at the click of a button ensuring they receive reports in the format they request and you get credited for any mistakes in PPC billing. The PPC Assurance refund request tabs now work for the Google AdWords and Yahoo Search Marketing networks.

Measure Local Results
Measuring your site and ad rankings around the world, Enquisite Search Analytics takes a global view of local results. Localized and personalized search algorithms produce location-specific results. While most search ranking analysis software packages examine search results from a single location, Enquisite takes local search results into account by displaying how your web pages rank in search results seen in those different geographic locations.
Search Engine Friendly Software
Enquisite Search Analytics software does not tax search engine resources in any way. Where other search ranking analysis software packages tend to use aggressive automated querying tools to obtain results from search engines, Enquisite’s unique, patent pending process extracts information passively.
The major search engines have stated clearly that aggressive sets of automated searches from a unique IP or for a definable set of URLs can result in penalties applied against associated websites. Our goal is to ensure your websites are not penalized for abusing search engine privileges.

Live-Time Reporting
Enquiste Search Analytics is a live-time, up-to-the-minute reporting tool with multiple uses. Enquisite’s graphic and text interfaces present clear sets of information on a page-by-page or phrase-by-phrase basis, allowing you to easily analyze the performance of every page in your site against their corresponding keyword targets.
Flexible Date Reporting
Easily move beyond the typical day/week/month status reports into hourly breakdowns of search traffic activity on different days.
Instant Pivot Interface
Our goal is to produce the most useful set of analytic tools for the search marketing sector. That means making our software as simple to use as possible.
Enquisite users can easily add or remove factors or constraints from their reports at the click of a button. Do you want to see how your site is performing in a specific location while excluding others? Next, do you want to see how one set of keyword targets performs in three unique markets while excluding others from the analysis? In a world where speed and accuracy count, Enquisite’s flexibility makes reporting processes much easier and makes Enquisite the most user-friendly analytic software package on the market.

The depth of Enquisite’s analysis combined with its ease of use make Enquisite one of the most detailed reporting packages on the market.
Geo-specific Search Referrals
Enquisite lets you look deep into local markets with search-referral reports that drill down to zip code or postal codes. Imagine being able to easily monitor and improve search results to the geographic locations that produce the strongest conversions.
Search Engine Comparison Tool
Compare how keywords and phrases from different search engines drive traffic to your site, and to specific pages in your site. Find out which terms drive traffic from one engine, but not from others. Enquisite can show you which terms work in which markets, allowing you to tailor your search marketing efforts by pinpointing and exploiting your strengths while improving the weak spots.
Sub-Search Reporting
Enquisite doesn’t just report on information from each of the main search engine companies. It breaks them down into the different sub-companies. For example, Enquisite will show you results from Google, Google Canada, Google UK, Google News, Google Images, Google Images (Canada), etc. In all cases, you can zoom in and look at traffic by web page, and / or point of origin, down to the zip code level. Knowing which specific search tools drive the best converting traffic to your web pages gives you considerable advantages when considering where to focus your search marketing efforts.

Watch for spikes in search traffic in unique geographic locations and market to the demand shown by local consumers. For example, if a national retail chain sees a significant spike in search traffic for keywords relating to a unique product they offer in suburbs along the east coast of the US, they can focus their online and offline marketing efforts and rush that product to corresponding brick-and-mortar locations. Similarly, tourism operators can easily determine regional trends from specific locations and market packages to them.

With Enquisite Search Analytics you can create and automatically receive customized reports based on the data most important to your business. Enquisite gives you the ability to use and analyze your data any way you see fit, making it easy to produce unique market analysis reports for your global, national, regional and local search marketing campaigns.

We’re working hard to keep updating your Enquisite search analytics reports. We don’t want to just improve, we want to keep innovating!
We need your feedback.
Use Enquisite, and tell us what extra features or improvements you would like to see and We will build them! That’s right, we’ll build the features you ask for into the reporting tool.
Watch our blog for update reports; all updates since launch have been driven by user requests. Sign-up here for instant updates. We’ll keep you posted as to what’s next;
Enquisite Reports are your reports. They’re free, built in response to user needs and requests.