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San Francisco, CA (PRWEB) June 17, 2008 — Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that Mark Hoffman has joined the company as Chairman and Chief Executive Officer. Additionally, the company has named Dan Robbins its Vice President of Marketing, and Sylvie Moreau its Vice President of Sales. The executive team will be based in Enquisite’s new headquarters at 649 Mission Street in San Francisco, CA.
Mark Hoffman brings more than 25 years of software industry experience to his position as CEO at Enquisite, Inc. Prior to joining Enquisite, Hoffman served as CEO of Everdream, the leading SaaS (Software as a Service) desktop management software company acquired by Dell in December, 2007.
Hoffman also previously held the role of CEO and Chairman of Commerce One, a company widely credited with setting the software standards for the e-commerce industry. Before his work at Commerce One, Hoffman was already considered a pioneer in the e-commerce industry; he co-founded database technology company Sybase in 1984, guiding the business from start-up to the sixth largest independent software maker in the world when he departed in 1996.
“Mark Hoffman is one of the icons of the software industry — and he’s the right person to take Enquisite to the next level of market penetration,” says Richard Zwicky, founder and President of Enquisite, Inc. “His stellar track record in growing businesses makes him the perfect fit for Enquisite as we embark on our next growth phase.”
Also joining Hoffman are web analytics and search marketing industry veterans Dan Robbins and Sylvie Moreau. Robbins was most recently Director of Marketing for ClickTracks Analytics, where he was responsible for all marketing, demand generation, and branding efforts. Robbins started in online marketing 14 years ago while serving as a publishing technologist and online product manager for educational textbook publisher Addison Wesley. Since then, he has been in key roles in media, B2B and B2C companies such as ZDNet which CNET Networks acquired, and VoIP provider Dialpad Communications, now a Yahoo! service.
Moreau is a seasoned sales and business development professional with 15 years of experience in the hardware and software industries. As the Director of International Sales at TGV Software, Moreau was instrumental in the company’s successful IPO and later, its acquisition by Cisco Systems. At VPNet Technologies, Moreau started and led the international sales group which eventually positioned VPNet as a major global player and contributed to its successful acquisition by Avaya. Moreau also managed Global Partnerships for Cisco Systems and RealNetworks. Her most recent role was as VP of Sales and Business Development for ClickTracks Analytics.
“Mark, Dan and Sylvie bring such a variety of strengths and talents to the Enquisite team,” said Zwicky. “With Mark’s experience at the helm of some of the industry’s most successful and respected companies, combined with Dan and Sylvie’s intimate knowledge of the nuances of the search marketing space, Enquisite is uniquely positioned to dominate the search analytics sector.”
Search Analytics Solutions Provider Solidifies its Position in Search Marketing Industry
San Francisco, CA (PRWEB) June 5, 2008 — Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that it has secured $3.2 million in Series A funding. The investment was led by Jeff Webber, Managing Director of The Entrepreneurs Fund III, a Silicon Valley based, early stage venture fund focused on Web 2.0 Software startups.
“Enquisite leapfrogs traditional web analytics tools with its highly effective focus on search analytics,” said Webber. “We chose to fund Enquisite because its products and services benefit not only search marketing professionals, but also the entire search industry by providing tools that further optimize search.”
“There is a tremendous need among search marketers to push their website pages to the top in natural search rankings,” said Richard Zwicky, founder and President of Enquisite, Inc. “In working with search marketers and industry experts, we developed search analytics solutions that beam a laser light on the best methods of optimizing a campaign.”
Founded in 2006, Enquisite, Inc. has a user base of 4,500 and growing. The company also recently opened its new headquarters in the Veronica Building, located at 649 Mission Street, near the Moscone Center, in the heart of downtown San Francisco.
The Series A funding will be used primarily to build out Enquisite’s sales and marketing teams, and further support development of new features and products. Funding will also allow Enquisite, Inc. to focus on forming strategic partnerships with leading digital agencies.
About The Entrepreneurs Fund III
The Entrepreneurs’ Fund III (TEF3) is a Silicon Valley based, early stage venture fund focused on Web 2.0 Software startups. It is the latest in a series of successful early stage funds which include The Entrepreneurs’ Fund (TEF), The Entrepreneurs’ Fund II (TEF2) and The Entrepreneurs Growth Fund (TEGF).
Like its predecessors, TEF3 takes a value-add approach to early-stage investing, providing entrepreneurs with more than just capital. As former company founders, CEOs, Board members and senior executives, TEF3 partners know what it takes to build successful companies. Its hands-on approach to investing draws on deep operational experience and on the collective expertise of its partnership with its extensive network of advisors, area experts, and business leaders. Through combined access to financial capital, the right people and the right resources, TEF3 helps entrepreneurs transform innovative ideas into the successful companies. For more information, visit www.tef3.com.
San Francisco, CA (PRWEB) May 29, 2008 — Enquisite Inc., a developer and provider of the next generation of search analytics solutions, today announced that founder and President Richard Zwicky will be participating on the panel discussion “Analytics Every SEO Should Know” at the upcoming SMX Advanced conference in Seattle. The presentation begins at 1:45 PM on Wednesday, June 4 and also features Rand Fishkin, Brian Klais, Laura Lippay and Jonah Stein.
In his presentation, Zwicky will discuss how moving your web site just one page in the search results - from page two to page one - can radically increase the amount of traffic it receives. He will outline the steps marketers should take to move from page two to page one and will discuss how to identify what to target for the most spectacular growth in relevant traffic.
“Marketers who are looking for long-lasting search results need to understand the art and science behind page two optimization techniques,” said Zwicky. “Marketers can spend a lot of time and money trying to optimize for every potential keyword or keyword phrase. By focusing on those search results that have the most potential - typically, the keywords and phrases that appear on page two of the search results - marketers can reap the biggest rewards. I’m looking forward to sharing what we know about turning page two results into page one results with the savvy marketers who’ll be attending SMX Advanced.”
About SMX Advanced and Third Door Media, Inc.
Search Marketing Expo - SMX Advanced is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX West, SMX East, SMX Local & Mobile, SMX Social Media Marketing, SMX Munich, and SMX London. For more information, please visit http://searchmarketingexpo.com/advanced/.
About Richard Zwicky:
Involved with search marketing since the late 1990’s, Richard Zwicky is the founder and president of search marketing analytics firm Enquisite Inc. Richard’s search marketing career began by managing the online campaigns for his own e-commerce operation, which led to the development of SEO firm Metamend Search Marketing.
The introduction of localized and personalized results spurred Richard to create a proprietary set of analytics tools that evolved into the powerful Enquisite Analytics Suite. When Enquisite’s potential as an industry leading SEO and SEM analytics package became apparent, Richard split Metamend and Enquisite into two separate, independent companies.
About Enquisite Inc.:
Enquisite Inc. is a search marketing analytics and metrics provider with offices in San Francisco, CA and Victoria, British Columbia. Founded in 2006, Enquisite offers search marketers unparalleled insights into visitor behavior from both organic and pay-per-click search listings.
Enquisite Pro is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by search engine optimization and pay-per-click marketing specialists, Enquisite Pro delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA and Victoria, British Columbia.
San Francisco, CA (PRWEB) May 19, 2008 — Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that founder and President Richard Zwicky will be delivering the keynote presentation ‘Eliminating Click Fraud - Is it Possible?’ at the upcoming Pay Per Click (PPC) Summit. The presentation will kick off PPC Summit’s second day at the Marriott San Francisco Airport on Tuesday, May 20th at 8:15am.
In his keynote address, Zwicky will cover the evolution of click fraud activity and click fraud detection, in addition to highlighting current tools and techniques available to combat fraudulent activity. His presentation will also cover predictions on the future of search and web marketing analytics.
“Because of the nature of our business at Enquisite, we’re able to really keep our finger on the pulse of what’s happening in the world of PPC, click fraud and search analytics,” said Zwicky. “We’re delighted to have the chance to share this knowledge with online marketers at the PPC Summit.”
“Our attendees will certainly be interested in the click fraud information that Richard’s keynote will provide,” said Mary O’Brien, PPC Summit chairperson. “Combating click fraud is such a huge part of any pay per click marketer’s activities, that being able to learn from Enquisite about the latest in click fraud prevention methods will have an immediate impact on their actions.”
February 25, 2008 — Enquisite Search Analytics, a search engine marketing analytics firm based in San Mateo, California, is pleased to announce a relationship with SEOmoz in which Enquisite’s premier search analytics services will be available to SEOmoz members through a co-branded website.
With more than 65,000 registered users interested in the search marketing field, the SEOmoz community of webmasters will now have access to Enquisite as an SEO analytics service. Known for its powerful website ranking and performance analytics, Enquisite will work closely with SEOmoz to offer next generation search analytics to meet the search community’s growing needs.
SEOmoz CEO Rand Fishkin said, “We’ve wanted some features that have never been available in visitor analytics packages until now. We collaborated on product strategy to help Enquisite give SEOs what we really need. For example, the long tail report is amazing; totally amazing! It blows all the other search analytics away. Enquisite seriously improves the value of visitor analytics for search marketing campaigns.”
Enquisite’s search analytics service shows how web pages rank in the search engines under keywords in localized markets around the world. Search Engine Optimization specialists (SEOs) use the analytics suite to discover opportunities for campaign success, and monitor those successes across the board, as well as in highly defined local markets, down to a zip code level.
“When Rand outlined his need for powerful granular search analytic tools, we knew Enquisite would be a perfect fit,” says Enquisite’s Richard Zwicky. “Enquisite is engineered specifically to provide marketers the in-depth reporting services they need to properly monetize their organic search performance.”
Enquisite focuses on analyzing search referral traffic, it provides a clear, precise, easy to read view of which keywords visitors are using, where they are located when they use them, how those keywords draw visitors over time, and how trends evolve over time. Enquisite is the only web page analytics software available to search engine marketers offering such depth and detail. That’s what makes Enquisite the choice of search marketing professionals like the community at SEOmoz.
The co-branded website is available to webmasters and search engine marketers through SEOmoz (www.seomoz.org/) and through Enquisite.
VICTORIA, BC, Sept 25, 2006: — Enquisite Software Inc. today announced a major update to the Enquisite Search Metrics Reporting Tool, a patent pending, state-of-the-art analytics system that bridges the gap between online and offline marketing, allowing you to tailor your search campaigns with precise, pinpoint accuracy.
“The key challenge to online marketing is discovering the right information about search traffic and user intent,” says Richard Zwicky, CEO of Enquisite. “Enquisite provides a best in class solution because it operates under a highly scalable set of processes, at a depth analytics applications cannot provide.”
“When the Enquisite website was activated in August, 2006, we didn’t make any announcements; we just posted a blog note, and advised a number of friends and associates. We asked for their feedback, comments, and suggestions. We listened, and made the changes our users asked for. In fact, this is our second major update and third overall since August 1st, 2006. Today’s update allows for Pay-Per-Click (PPC) campaign tracking. It lets you compare your PPC search campaigns against your Organic campaigns with the click of a button; we’re thrilled this user request was added so quickly.”
Enquisite is a first of its kind, passive, objective data culling technology. Current search engine rankings, or search engine positioning reports, are applications that use active, subjective methods to gather data. They require users to enter predefined keywords and phrases into interfaces that actively query search engine databases to see how well the terms are performing. Most search engines do not approve of these methods since they are taxing on their databases. Consequently, the search engines may penalize those who utilize them.
The advantage of Enquisite’s passive, objective process is twofold. Since it gathers information passively, you will not be penalized for using it because it does not spam the search engines for information. Objective data culling has an advantage over subjective methods because it allows you to optimize your website for terms that you never even thought of.
With Enquisite, users can drill down through organic and PPC data ranked under phrase, search engine, country, region or city, right down to the ZIP code level. No other system can obtain information at these levels, and this allows you to customize your marketing campaigns within the broadest or narrowest parameters possible. Not only is this a crucial benefit to your online campaign, it gives you greater impact over your traditional media initiatives by showing you precisely where people are coming from and what they are searching for.
Originally created for online marketers, Enquisite Search Metrics Reports serves anyone with a stake in online marketing, including website owners, developers and executives.
