Create and Manage
Performance-based Organic Campaigns

Each day, hundreds of millions of Internet users worldwide use search engines to find what they’re looking for. Most click on the unpaid (organic) listings - and less then 10% click on the Pay-Per-Click (PPC) or sponsored ads that accompany these results. If you are not there, you are essentially invisible to customers and prospects.

The good news is that you can proactively manage your website with SEO (Search Engine Optimization) strategies, tactics and market intelligence in order to rank highly on the keywords that matter.

Enquisite Campaign is a software application that enables smarter SEO - leading to incremental traffic, customer acquisition, revenue and profits through organic search - the way most of your prospects and customers find you.

But Isn’t Organic ‘Free’?

Since organic results are not ’sold’ - like other media and especially pay-per-click (PPC) search advertising - some digital marketers take a laissez faire approach to this important channel. “We rank where we rank,” the thinking goes. “We’re number one in our category, of course we will rank highly.” But the opposite is often true - a hands-off, laissez faire approach most often ensures low rankings and under-performance. Reason: your competitors are taking the offensive and crafting their websites to rank highly on the keywords that matter, using sophisticated analytical techniques and software.

So while you don’t write a check for media, you need to invest in people, process, and data-driven applications to get the most out of organic search.

Enquisite Campaign Makes it a Campaign

Just like email campaigns, direct mail campaigns, and PPC campaigns, you can create organic campaigns. Group keywords and manage toward measurable objectives - more clicks, more actions, more transactions and conversions. Enquisite Campaign is a one-stop application to research, develop, create, and manage organic campaigns to reach their fullest potential.

Dancing in the Dark

There are thousands, tens of thousands, even millions of keyword phrases visitors can use to reach a website. Clearly, you can’t optimize on everything all at once. But which keywords and pages are the most important ones - the ones that lead to transactions and revenue? Even more important, which will be the most important ones in the future? Without objective, analytically-driven intelligence, SEO practitioners are flying blind and many times can be wasting effort on the wrong things at the wrong time.

Enquisite Campaign cuts through the clutter to manage this immense scope and scale. An expansive worldwide data network collects relevant search data 24×7x365 to feed a powerful predictive modeling engine to guide SEO activity. No more guesswork. Clear, analytically-driven priorities lead to faster results.

Enquisite Campaign also calculates and provides objective ROI so you know the value created from SEO activities, investment, and results. Companies can now manage organic search and SEO just like any other marketing investment.

For Agencies, More Growth Potential

Agencies can drive higher performance than ever for their clients with pay-for-performance capabilities built right into Enquisite Campaign. Reduce risk for your clients and create even more upside for both you and your client by sharing in the value you create.