Search Marketing Optimization Solution

Enquisite Optimizer (EO) enables marketers to instantly discover and target high-conversion search marketing keywords. Enquisite Optimizer’s search focus and multi-layer segmentation, combined with behavioral analysis, reveals your easiest, most valuable search engine traffic opportunities. Stop analyzing the data and start driving relevant traffic that changes the game with our award winning Search Marketing software.

DISCOVER ACTIONABLE INSIGHTS

Enquisite Optimizer discovers your site’s most valuable keywords for you, based on user intent and keyword relevance. Focus on optimization, not analytics, and watch your targeted traffic grow.

Discover Relevant Traffic Opportunities

Zoom in to customer behavior metrics or out to a site overview - Enquisite Optimizer slices and displays data so you can easily grow your most relevant keyword traffic. Track the performance of landing pages, geo-specific traffic, your most valuable keywords and more. Instantly discover opportunities to accelerate your relevant traffic with EO.

Drag-and-Drop Segmentation

As you discover new keyword opportunities, Enquisite Optimizer’s intuitive drag-and-drop interface makes segmentation a breeze. Pinpoint new opportunities with a few clicks and export them to the workflow application of your choice. Proactively discover valuable new keyword opportunities.

Get the Pulse on Critical Metrics

The Enquisite Optimizer Summary Report displays at-a-glance drops (or spikes) that require your attention. Easily compare paid vs. organic visitors, search vs. site traffic, and view other key metrics such as conversion, time on site and top search engine performance. EO cuts through the noise of data and focuses your attention on what really matters.

Monitor Inbound Link Value

Enquisite Optimizer’s Back Link Report makes tracking and measuring the value of inbound links simple. Find out when links went live and track conversions to maximize off-site optimization. Instantly identify which links deliver the most value, and which sites to build more links from, whether they’re blogs, news, social media sites or any other web page. Also find out when links stop sending traffic so you can take immediate corrective action.

Identify True Rankings

Search Engine Rankings are important clues into how your site is being found. Traditional methods only report on a subset of the circumstances affecting how visitors discover your site. Enquisite Optimizer allows you to measure your true reach across all search engines. Segmenting on this data gives you a unique understanding of why your rankings vary, and how to fix gaps in your rankings.

FAST-TRACK TO RELEVANT TRAFFIC

Enquisite’s search engine marketing software suite enables you to drive more relevant keyword traffic, faster. Let EO identify the easiest, highest-value opportunities so you can rapidly maximize the profitability of your search marketing efforts.

Focus on High Value Keywords

Enquisite Optimizer focuses your efforts on high value keywords - the keywords that deliver high traffic volume and high conversions. EO does a complex analysis of key metrics such as time on site, page views, bounce rates, relative search volume, and conversion rates to give you vital insights into your high value key words.

Leverage Localized Search Opportunities (Geotarget your SEO)

Rankings differ based on the searcher’s geographic location. This means that even though you rank #1 in New York City you may not even be on the first page in Los Angeles. Using proprietary data-discovery methodology, Enquisite Optimizer’s map pinpoints the geographic locations where you can generate valuable traffic quickly. EO tells you which regions to build links from, and which cities to geo-target in your paid search for immediate returns.

Optimize “Page Two” Keywords that Convert

Looking for the easiest optimization opportunities with high conversions? Enquisite Optimizer helps you capitalize on converting keywords from the second page of search engine results. Keywords that deliver traffic from page two of the search engine results pages (SERPs) require only minimal optimization to achieve maximum return. On page one you’ll see valuable traffic volumes increase… right along with your revenues.

Act on Search Engine Variations

Do your most valuable keywords perform well across all major search engines? By comparing results across search engines, Enquisite Optimizer shows you where immediate profit opportunities await. Find converting keywords that perform well in Yahoo and MSN but not in Google - then optimize for these terms or bid on them in Ad Words. Comparing search engine performance uncovers quick attainable revenue boosters.