A couple of weeks ago, I began publishing information about how the market shares for the search engine referral rates is changing. I’m attempting to update the information weekly. Once in a while, I’ll put up some other data, like the browser share data I posted a few weeks ago. In fact, it should be interesting to watch the numbers for iPhone v Android browser usage evolve once Verizon launches their “droid” line.
To highlight the trend, I’ll re-post the data from early September, but the graph below reflects trend information back to early August. You can review all the previous data in my earlier posts.
search engine referral reate trends to October 26 2009
|
Google |
Yahoo |
Bing |
Others |
September 7 |
78.68% |
11.51% |
6.80% |
4.06% |
| September 14 |
78.35% |
11.13% |
6.50% |
4.02% |
| September 21 |
77.43% |
11.35% |
7.11% |
4.12% |
| September 28 |
77.65% |
10.80% |
7.27% |
4.28% |
| October 4 |
77.78% |
10.66% |
7.23% |
4.25% |
| October 12 |
77.78% |
10.66% |
7.21% |
4.36% |
| October 18 |
77.89% |
10.65% |
7.29% |
4.16% |
| October 26 |
77.83% |
10.55% |
7.56% |
4.05% |
Again, this data represents search engine clickthrough activity where the people initiating the searches are located in the U.S.
Posted under Enquisite Search Metrics
Someone asked me yesterday if we could report on Microsoft’s Bing search engine. They were concerned because their present analytics vendors, (plural) were not tracking it properly or at all.
I am happy to confirm that yes, we added bing.com upon its release, and you are able to see it recorded within your Enquisite Optimizer search analytics reports.
I was chatting with someone in Marketing from Bing.com last night at the SMX Advanced event in Seattle, and they were quite interested to find out we were already tracking their results, and I proposed that we publish a note next week, and subsequent follow-on posts about how their marketshare is evolving. She was excited to see the results. So, next week, I’ll start putting together data to post on Bing.com’s evolving marketshare.
Keep watching this space…
Posted under MSN, Market Share, Search Analytics, Search Engines, Search Metrics, search analytics
