A Few Thoughts about the Search Engine Strategies San Jose: Part 1 »

August 19, 2009 | 1 Comment »

At the end of the last day of Search Engine Strategies San Jose, Gregg Makuch, CMO of Enquisite, pulled aside Ian Lurie, Author of Conversation Marketing and Owner of Portent Interactive, and Dana Lookadoo, currently launching Yo! Yo! SEO, to chat about the first day of SES SJ. Watch below for the first part of their conversation:

According to Dana and Ian, the first day of SES SJ was focused on measuring ROI for different actions, including those that are hard to measure. Gregg and Ian also talk a little bit about how social media has, or hasn’t, made changes to the SEO industry. Ian feels that the tools have changed, but the general thought behind social media has been present for a long time.

Check back here for some more footage from this conversation.

Posted under Enquisite Search Metrics